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About Us

Our Values

  • Purposeful Kindness. We believe kindness can be served in many ways. For us, it’s unconsciously real and unmistakable.
  • Selfless Growth. We cultivate an environment that ignites a passion for learning, a commitment to dealing with the uncomfortable, and a mindset that failures and faults can only make us better.
  • Courageous Integrity. You have to be wired to do the right thing and brave enough to see it through, because it doesn’t always come easy.
  • Endless Evolution. We tenaciously pursue transformative results that impact happiness and business.
  • Gritty Collaboration. Our DNA is built on perseverance, teamwork, and fun — and if you’re not having fun, what’s the point? We believe creating clarity, alignment, and accountability without bruising your ego is a must in order to get sh*t done.

Our Story

Having worked together for almost five years, it became clear that our work chemistry was super productive and really rare. We shared a passion for making an impact, for collaborating with clients, and for creating a positive company culture. The idea of working for a large corporation no longer felt appealing and, while we each had thoughts about working for ourselves, we couldn’t imagine not working together. From that point forward, we were dead set on making it happen—together.

We started with the “why” and quickly progressed to the “how”—which is when we created our partnership vows. Having polar opposite personality traits, we knew that our skills would complement each other, not compete. Together, we leverage each other’s strengths, help each other through our weaknesses, and work collaboratively to identify opportunities and create impactful results. We not only want to do this for each other, but we want to do this for our clients, too.

How we develop our organizational culture is projected externally. To that end, we lead by example. We value community; we treat our employees, partners, and clients with respect and care; we are committed to a growth mindset; we are authentic and approachable; and we are responsive and adaptable.

Our Team


As business owners we are always cognizant of our expenses and concerned for the bottom line. As such, historically we dismissed the need to provide professional training and direction to our management team and instead spent our time and efforts "telling" our managers what we expected.

We evaluated our results realized we were spending all of our time redirecting our management team and dealing with continual turnover. In 2016 we made a dramatic and calculated move to invest in our management team. We reached out to Equal Parts and developed a specific training program that provided training and evaluation of our entire management team. That expense turned out to have the greatest investment we have ever made. With the help of Equal Parts, we were able to identify those managers that did not meet our company values, and utilize their expertise to recruit, retain and develop the best management team our company has ever had.

- Kurt Lester, Partner at Servi-Tek

As a small business owner, I wear many hats to ensure my company runs smoothly and efficiently daily.  As I began hiring more employees, I noticed an area I was lacking: Human Resources.  Equal Parts stepped in and within a month they identified areas of noncompliance, streamlined processes, and corrected employee handouts to follow state and federal guidelines.

I feel confident when speaking to an employee if an issue arises and know Equal Parts is only a phone call away if I do not know the answer.  As an employer, feeling protected in a world of ever changing rules and regulations is vital.  Equal Parts gives our company that security.  I would highly recommend them to any company, small or large, looking for an expert in the world of human resources.

- Lisa Lee, Owner at Hoss Lee Academy

Thank you so much for the effort you continually put into building the relationship with all of us here at BJ’s Rentals! We appreciate the insight Equal Parts has and the constant encouragement to be the best we can be.

We certainly benefited with Equal Parts coming in and providing a fresh perspective on our day-to-day operations. Equal Parts, being a result driven company, was able to assist us with in improving our operations and efficiencies in the busiest aspect of our business. Issues in key areas were identified and processes of measuring effectiveness and communication were implemented. We appreciate the integrity and genuine enthusiasm of the Equal Parts staff.

- Brad Thomas, President at BJ’s Rentals

As the owner of business that’s been around for nearly 40-years, there have been many struggles and successes to navigate. I am always trying to make my company healthier, more efficient and as effective as possible, all while maintaining a work/life balance. I have tried everything I can think of, some worked, some did not, and in many ways, felt like I was running out of the energy it takes to continue to try and build my company and be present for my family.

I contacted Equal Parts to help me get all of my ideas out of my head, develop an actionable plan of attack and get the support I need to execute. They’ve been by my side the entire time as a sounding board and a trusted confidant to unburden my mind, so I can get clear on what is really important in my life and what I need to do to build the kind of company I want to own and manage. They have helped in everything from developing and reviving my company’s vision, values and purpose, to developing a plan to transfer generational knowledge among staff, to helping define the structure of my management team - it’s been a fantastic experience to see my vision start to come to life and to start to see real and positive change hit my company.

- Jesse Cryns, Owner at Juniper Landscape Company

Equal Parts has been phenomenal! I hired Equal Parts to get my HR department in order and they stepped right in and helped me with an immediate need of building and executing a plan for hiring new employees. They reviewed my current processes and made immediate improvements. Potential applicants were identified, phone screened, and interviews were facilitated in my office with current staff. All I had to do was the last interview and make the offer. They even came to my office on the employees first days and helped me compile and organize new-hire files for each employee. Hiring new employees is never a fun process and can be a major time distraction for an owner but Equal Parts made the process smooth and easy.

Equal Parts also provides employment related advice that helps me to feel confident with decisions I have made knowing the agency has done everything we can do to protect ourselves. I look forward to implementing some of the plans we have set forth to do like complete over hall of employee files, employee compensation changes, documentation of work processes for each employee, and business planning for future growth. I cannot recommend them more - best move I have made!

- Joseph Giamanco, President at North County Insurance

Partner With Us

Collaboration is a huge part of what we do. We’re passionate about working alongside you to understand your business, identify areas for improvement, and partner together to transform your organizational culture.